Use Google Ads to raise funds, volunteers, and create awareness for your cause online
The Ad Grant gives you access to $10,000 each month of free Google Ad credit.
What is Google Ad Grant?
Google Ad Grants is a program developed by Google that provides advertising grants to nonprofit organizations. It offers eligible nonprofits the opportunity to run ads on Google’s search results pages to raise awareness, promote their initiatives, and drive relevant traffic to their websites.
Eligible nonprofit organizations receive a generous monthly advertising credit of $10,000 in AdWords. This allows your ads to be prominently displayed to individuals searching on Google, all at no expense to you.
Unlock the power of Google Ad Grants for your nonprofit organization today!
What can you do with Ad Grant?
1. Increase online visibility by targeting individuals searching for topics related to your mission, such as “environmental conservation” or “youth empowerment.”
2. Boost fundraising efforts by using Google Ad Grants to generate qualified leads for telemarketing campaigns, driving more donations and support.
3. Complement DRTV, print ads, radio, and PR with Google Ad Grants to maximize the impact of your integrated marketing strategies.
4. Strengthen petition and lobbying efforts by reaching and engaging individuals actively seeking information on your cause.
5. Shape public perception and raise awareness about your cause by utilizing Google Ad Grants to provide vital information and support to those in need.
How does it work?
You need approval
Your nonprofit organization must undergo an approval process.
Account Set-up
Nonprofits then create a Google Ads account to manage their campaigns
Manage Campaigns
Design and launch your Ad campaigns within the Google Ads platform.
Track and Optimize
Monitor your performance and make adjustments as needed.
How do you manage it?
While managing Google Ad Grants through Google Ads may have its challenges, staying up-to-date with the latest features and adhering to compliance requirements is crucial, as failure to adhere to these requirements may lead to the suspension of your Ad Grant account.
That’s where Botbuilders can help, offering expertise in Ad Grants management to optimize your campaigns and maximize your impact.
How can we assist you?
Grant Application
We handle the steps to get your nonprofit approved for program participation.
Manage Campaigns
We'll develop, oversee, and enhance your AdWords campaigns to meet the Grant Challenge criteria
Promotional Services
We will accomplish your online objectives by increasing awareness and driving traffic to your website