Use Google Ads to raise funds, volunteers, and create awareness for your cause online
The Ad Grant gives you access to $10,000 each month of free Google Ad credit.
What is Google Ad Grant?
Google Ad Grants is a program developed by Google that provides advertising grants to nonprofit organizations. It offers eligible nonprofits the opportunity to run ads on Google’s search results pages to raise awareness, promote their initiatives, and drive relevant traffic to their websites.
Eligible nonprofit organizations receive a generous monthly advertising credit of $10,000 in AdWords. This allows your ads to be prominently displayed to individuals searching on Google, all at no expense to you.
What can you do with Ad Grant?
1. Increase online visibility by targeting individuals searching for topics related to your mission, such as “environmental conservation” or “youth empowerment.”
2. Boost fundraising efforts by using Google Ad Grants to generate qualified leads for telemarketing campaigns, driving more donations and support.
3. Complement DRTV, print ads, radio, and PR with Google Ad Grants to maximize the impact of your integrated marketing strategies.
4. Strengthen petition and lobbying efforts by reaching and engaging individuals actively seeking information on your cause.
5. Shape public perception and raise awareness about your cause by utilizing Google Ad Grants to provide vital information and support to those in need.
How does it work?
How do you manage it?
While managing Google Ad Grants through Google Ads may have its challenges, staying up-to-date with the latest features and adhering to compliance requirements is crucial, as failure to adhere to these requirements may lead to the suspension of your Ad Grant account.
That’s where Botbuilders can help, offering expertise in Ad Grants management to optimize your campaigns and maximize your impact.